Simone Musgrave

Simone Musgrave

Simone Musgrave, owner of Musgrave Crafted Spirits

After a number of years in corporate, Simone set out to find opportunities in the industry. Inspired by her courageous and adventurous grandfather, Maurice Boon Musgrave, Simone realized she had a brand story that really fitted the category. In 2015 the current gin trend was in its baby shoes and Simone jumped on the opportunity to create Musgrave Crafted Spirits.

“Musgrave Gin is no ordinary spirit,” she says. “It is an artisan gin which contains no fynbos or rooibos. The top notes of African ginger and Grains of Paradise are from Ghana while cardamom represents the spices of Zanzibar.” Two years later two flavoured brandies were launched under the Musgrave Copper brand (Vanilla and Black Honey) which have received high praises from critics and consumers.

What are Simone’s passions, beyond Musgrave Crafted Spirits?

Simone’s two daughters are pivotal in her life. When asked what advice she would offer them, she said, and she says, “Do what makes you happy, inspires you and offers you the lifestyle you want.”



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