South African brandy re-visits Soweto!

South African brandy re-visits Soweto!

In March this year the South African Brandy Foundation held its first formal tasting at the Eyethu Lifestyle Centre in Soweto, Gauteng. 

 According to legendary journalist, Len Maseko, who attended the tasting, brandy was the drink of choice in the townships and especially in Soweto, alongside beer in the 1960’s and 90’s.However, since then brandy has been replaced with imported whisky, so this was a fitting time to bring South Africa’s national spirit back to highlight the quality of South African brandy. After all, South African brandies have won the most World’s Best Brandy in international competitions than any other country!

Forty-three guests were invited, including township tourism operators, prominent business owners, journalists, distributors, social media personalities and off course consumers! Everyone was blown away by this hidden gem right in our midst and everyone found their special favourite in the fight of 18 brandies sampled. The audience was delighted and enlightened by the superior quality of the stellar line-up presented by brandy connoisseur and ambassador, Dr Winnie Bowman.
The CEO of the SA Brandy Foundation, Christelle Read-Jahn was excited that the tasting was so well received: “We have come back to Soweto where it all began and the consumption was unsurpassed from the 60’s to the 90’s. We know that if we succeed here in Soweto where brandy belongs, we’ll succeed anywhere else in the country”. It was a great success with much renewed interest in South African brandy.

Christelle added, “we know that if we succeed here in Soweto where brandy belongs, we’ll succeed anywhere else in the country”.
This tasting was a great success, and confirmed much renewed interest in South African brandy, says Winnie!
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