Raising South Africa’s DRINKIQ for more responsible drinking: challenging consumers to consider their drinking behaviour

Raising South Africa’s DRINKIQ for more responsible drinking: challenging consumers to consider their drinking behaviour
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Diageo South Africa, together with the South African National Council on Alcoholism and Drug Dependency Soweto (SANCA Soweto) and local comedian and broadcaster, Felix Hlophe, are pooling their resources to challenging South African consumers to make more responsible drinking choices.

Diageo, one of the world's largest distillers, is a British multinational beverage alcohol company, based in London, England. It trades in more than 180 countries and has more than 140 production facilities around the globe. The company recently re-launched DRINKiQ.com, an online resource developed to provide comprehensive information on alcohol to the South African public. The database includes useful tools, facts and support around issues of alcohol consumption ranging from alcohol’s potential health dangers to more enjoyable social experiences when taken in moderation, expert advice on general physical and mental well-being and where to find professional assistance where needed. The academically and medically-backed information has been approved by acclaimed industry bodies around the globe and rubberstamped by governments around the world.

“One of the most prominent issues raised during the Covid-19 pandemic lockdown in South Africa, is the serious impact that alcohol abuse has on the country and its people. As producers, Diageo SA believes in taking ownership for its role in helping tackle the problem and building onto the organisation’s more than two decades of work in this area,” says Diageo SA Sustainability manager, Lebogang Mashigo.

“DRINKiQ puts easily accessible information on alcohol consumption in the hands of consumers so that their knowledge is broadened, and they are able to make better and more responsible decisions. We are raising the drink IQ of South Africans,” says Mashigo.

South African funnyman focusing on serious issues, Felix Hlophe

Local radio personality, Felix Hlophe, says that his aim through DRINKiQ is to build onto his personal efforts to inspire young South Africans to use their talent in positive ways and to help nurture their success.

He also hopes to inspire others, who, like himself, have the necessary resources to act as role models for future generations. “So many lives have been transformed with the right guidance. Many of us would not be where we are today without others who led the way, and we now need to take up the reins and do the same for those who will come after us.

“Success in life is often hindered by making the wrong choices and one of those choices is around alcohol. We need to encourage more responsible use and behaviour so that no one is prevented from achieving what they set out to do,” says Hlophe.

Take the DRINKiQ quiz!

DRINKiQ also offers a course and quiz, which visitors to the DRINKiQ website can take to determine the effects of alcohol on them and to gauge whether their relationship with alcohol is a responsible one.

SANCA Soweto aims to reach 15 000 people over a period of four months with DRINKiQ – using course information and the quiz to educate the public and its clients about alcohol. This will be done through a series of activations, including targeting clients at five sites in Soweto including Maponya Mall in Soweto and the Grasmere Toll Plaza near Soweto.

“Our partnership with Diageo SA and its DRINKiQ resource will ensure that we are able to enhance the content of our educational programmes with clients working through issues of alcohol dependency,” says SANCA’s National Director, Shamim Garda.

  • Consumers are encouraged to visit the new website on DRINKiQ.com and take the DRINKiQ test.
  • Those that need help with alcohol abuse can visit sancanational.info

 

                                                                                                                           

  • ABOUT DIAGEO

Diageo is a global leader in beverage alcohol with an outstanding portfolio of brands consisting of Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness and many more. Diageo's alcohol beverages are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

For more information about Diageo, visit www.diageo.com and Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

  • ABOUT SANCA

SANCA Soweto is a non-profit organisation, which concerns itself with matters pertaining to the use and misuse of alcohol and drugs. Our main objective is prevention, early intervention, after care, youth programme, community development and treatment of alcohol and drug dependence.

The organisation’s main offices are based at Rockville and has satellite offices at Meadowlands, Diepkloof, Protea and Ebony Park in Midrand.

For more information on SANCA, visit www.sancasoweto.org.za or contact (011) 984 4290 / 081 351 7017 / info@sancasoweto.org.za

Alternatively follow SANCA:

Facebook: @sancasoweto

Twitter: @sancasoweto

YouTube: @sancasoweto

 

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  • Raising South Africa’s DRINKIQ for more responsible drinking: challenging consumers to consider their drinking behaviour
  • Raising South Africa’s DRINKIQ for more responsible drinking: challenging consumers to consider their drinking behaviour
  • Raising South Africa’s DRINKIQ for more responsible drinking: challenging consumers to consider their drinking behaviour

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