Keep on walking, Jane!

Keep on walking, Jane!
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For over a century, Johnnie Walker has celebrated taking steps forward with its message of “Keep Walking” and the Striding Man icon. However, in 2018 the world was presented with Jane Walker, celebrating women's achievements around the world.
Description

For over a century, Johnnie Walker has celebrated taking steps forward with its message of “Keep Walking” and the Striding Man icon. However, in 2018 the world was presented with Jane Walker to celebrate the many achievements of women and the shared journey towards progress in gender equality.

The limited release was original crafted by Master Blender Emma Walker, in honour of Elizabeth Cumming, the matriarch of Cardhu Distillery. Elizabeth owned, operated and brought the distillery to a thriving success before it was sold to the Walker family in 1893.

The Jane Walker branded scotch is identical to the Johnnie Walker branded scotch, which means the new branding wasn't based on product-related preferences but rather on a new aspect of the brand promise. Jane Walker by Johnnie Walker is a limited release blended malt whisky, inspired by pioneering women and the progress they've achieved.

 Having been aged for ten years, this well-rounded and smooth blend features notes of ripe orchard fruit and white peaches which develop into hints of baked apple and sweet cream, then lead to a dark chocolate finish.

  • Jane Walker recently announced that the brand has teamed up with IFundWomen, an American program aimed at funding and supporting 15 women-owned businesses by awarding each a $10K grant and a one-year #IFundWomen Annual Coaching membership.

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