Musgrave Original introduces elegant new packaging

Musgrave Original introduces elegant new packaging
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Musgrave Gin has relaunched its Musgrave Original 11 Gin in an eye-catching new packaging. Six years since the first bottle was sold in Cape Town, the new look Musgrave Original has been updated to reflect the true essence of this award-winning gin. Musgrave Original Gin is made up of a selection of 11 botanicals, each reflecting some aspect of the ancient African Spice Route.

“Now that the business has grown, I wanted to update the look of our original gin while celebrating the hero notes of the drink and the ancient African Spice Route. This design brings it into line with Musgrave Pink which is so iconic as South Africa’s first pink gin.’ explains Simone Musgrave, owner and founder of Musgrave Spirits.

The reimagined design is clean and contemporary and features the leaves and beautiful flowers of the cardamom plant. Cardamom can be clearly picked up on the palate among the eleven rare botanicals that are carefully balanced in every bottle of Musgrave Original 11.

Founded in 2015, Musgrave Gin was at the vanguard of South Africa’s gin revolution. The remarkable success of the original gin led to the introduction of Musgrave Pink before also pioneering a reframing of local brandy with Musgrave Copper Black Honey and Musgrave Copper Vanilla.

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