SA Brandy Innovation Challenge winners announced

SA Brandy Innovation Challenge winners announced
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Celebrating South African Brandy was the theme at the announcement of the winners of the SA Brandy Foundation’s Innovative Challenge in Cape Town yesterday at Leeuwenhof.
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Pink Brandy for Ladies, kits to dabble in the art of blending your own brandy and creative brand and market development… These innovative ideas – thinking outside the brandy barrel, so to speak – were awarded yesterday at a luncheon hosted at Western Cape Premier Alan Winde’s official Leeuwenhof residence in Cape Town. 

Winners Coetzer Hanekom, Michelle Coates and Tinashe Nuyamoduka are joined by Christelle Reade-Jahn, director of the SA Brandy Foundation (second from left).

The winners were Tinashe Nyamudoka (Kumusha Brandy) in the category of New Market Development; Coetzer Hanekom from Die Mas van Kakamas with his innovative Kalahari Fynetjie Rosegold Brandy in the category of New Intrinsic; and Michelle Coates for the Blend-Your-Own-Brandy kit, in the category for Consumer Insights.

The competition, which was organised by the South African Brandy Foundation, invited distillers to submit game-changing brandy business ideas for the chance to win a R30 000 cash award and mentorship in launching their new brand. Job creation Speaking at the event, Western Cape Provincial Minister of Agriculture Ivan Meyer congratulated the winners and said,  “it is my hope that (the competition) gives you the necessary platform to develop your skillset and play your part in further placing South African brandy on the world map. You should be very proud of what you have achieved, and I look forward to seeing what you will further accomplish.”

Johan Ehlers (AgriExpo), Christo Pienaar (Veritas), Lorraine Immelman (Michelangelo International Wine & Spirits Awards) and Western Cape Provincial Minister of Agriculture, Dr Ivan Meyer.

Job creation

Speaking at the event, Western Cape Provincial Minister of Agriculture Ivan Meyer congratulated the winners and said,  “it is my hope that (the competition) gives you the necessary platform to develop your skillset and play your part in further placing South African brandy on the world map. You should be very proud of what you have achieved, and I look forward to seeing what you will further accomplish.”

He added that the brandy industry  is essential for job creation in the province, which is why it is so important to acknowledge innovation and excellence and promote the industry on a global scale.

South African Brandy Foundation director Christelle Reade-Jahn noted that submissions for the competitions were superb, “which shows that there’s no shortage of passion and talent when it comes to South African Brandy. The results certainly bear out the view that this truly home-grown and excellent spirit has a bright and positive future,” she added.

  • Entries for the South African Brandy Innovation Challenge were evaluated by a panel of six independent judges whose focus was on innovation and the expansion of markets to new consumers. From the 40 entries received, the top 10 subsequently went through a rigorous whittling process, after which entrants were given four minutes to share their innovative ideas with the panel. Finally the judges selected three winners.

Dr Winnie Bowman (CWM), Kurt Schlechter (CauseEffect) and Lorraine Immelman (Michelangelo)

Follow further news about premium South African Brandies on the South African Brandy Foundation’s social media channels via Facebook @brandysouthafrica; IG, @sa_brandy; Twitter, @brandyrockssa; and, on YouTube @sabrandyfoundation.

#BrandyInnovation #sharethespirit

For comment, contact Christelle Reade-Jahn, Director of the South African Brandy Foundation via christelle@sabrandy.co.za

For Press and Media assistance contact Ian Hamilton Manley of ManleySocial via (27) (0) 82 826 0456  or email ian@publicity.co.za.

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(27) (0) 82 826 0456 
  • SA Brandy Innovation Challenge winners announced
  • SA Brandy Innovation Challenge winners announced
  • SA Brandy Innovation Challenge winners announced
  • SA Brandy Innovation Challenge winners announced
  • SA Brandy Innovation Challenge winners announced
  • SA Brandy Innovation Challenge winners announced
  • SA Brandy Innovation Challenge winners announced
  • SA Brandy Innovation Challenge winners announced
  • SA Brandy Innovation Challenge winners announced
  • SA Brandy Innovation Challenge winners announced
  • SA Brandy Innovation Challenge winners announced

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