It's dry but you can drink it

It’s dry but you can drink it

There are more people who say they’ll give up alcohol after the silly season than those who actually follow through. Many people are still either on holiday or in holiday mode in January, which is why “Dry February” has become the new trend. Not only are we more serious about our goals but its also the shortest month of the year, making it easier to stick to! 

With many alcohol-free alternatives to choose from, making it through a summer braai doesn’t have to be boring or force you to drink soda water from a wine glass. While that may trick your brain into believing you’re drinking the real thing, why not be creative?

Gin lovers won’t need to go empty handed thanks to Musgrave Crafted Spirits who are well-known for disrupting the luxury spirits industry. Just recently they launched INSPIRIT - an aromatic, alcohol-free infusion made with 12 rare botanicals inspired by the ancient spice route of Africa. After many hours of tinkering and experimenting INSPIRIT is as good as the real thing. It’s distinctive flavour and pink colour is a light and elegant alternative to Musgrave’s other botanical offerings. Infused with cardamom and juniper notes that complement those of African ginger, lime, and grains of paradise, gives it a harmonious and fragrant finish.

The dry trend began several decades ago in Finland as part of a post-WWII effort to help the Finnish public control their alcohol use. In 2013, the UK and other European countries re-launched it as a public health initiative to encourage people to take a break from alcohol, which was usually the first 31 days of year. According to surveys, millions of people around the world now take part in this event to curb or stop their alcohol use in social settings and at home.

Try these incredible alcohol-free cocktails:


This grown-up take on a roadhouse shake is a chilled crème-based gin fizz that sings with blackberry and rosewater flavours. Rosy, lemony, creamy and cheeky.


  • 50ml Musgrave Inspirit
  • 2 bar spoons of Blackberry jam
  • 10ml sugar syrup
  • 15ml fresh lemon juice
  • 1 rosemary sprig
  • 25ml fresh cream
  • Tonic water


Add all the ingredients except for the tonic into a shaker, stir and add lots of ice. Shake vigorously for 15 seconds. Double strain into a chilled glass and top with chilled tonic water.

Garnish with a rosemary sprig and berries



A hot aperitif that will fill the air with aromas of mulled spices, hibiscus and deep citrus.


Special Prep: Sweet Hibiscus Tea: make 400ml hibiscus tea (about 2 teaspoon loose leaf tea) Add 100ml sugar syrup.

Glass: Brandy balloon

Add all ingredients to a heatproof balloon glass. Heat glass with chef's torch. Suspend on a tumbler glass and serve first 2 ingredients to mug and fill with hot coffee and stir. Layer an orange oil infused whipped cream on top.


  • Quill
  • 2 Cloves
  • 1 star anise
  • Sweet hibiscus tea
  • 50ml of Musgrave Inspirit
  • Garnish with a cinnamon stick and a slice of orange


More information

  • Musgrave Pink was South Africa’s original pink gin, which has been the inspiration for INSPIRIT and was developed with the same pioneering spirit of adventure. Born out of the African explorations of the Musgrave Family at the turn of the 19th century, the  family’s tale is one of adventure and discovery, embodied in the tenacious spirit of patriarch Maurice Boon Musgrave.
  • “INSPIRIT is all about finding the balance. Whether you’re looking to cut down on calories or stick to a fitness routine, consuming less alcohol can really help to maintain a balanced lifestyle. It then makes those days when you do enjoy a Musgrave Original Gin or Pink Gin cocktail, that more special.” Says Simone Musgrave, owner, and founder of Musgrave Crafted Spirits.
  • It’s dry but you can drink it
  • It’s dry but you can drink it
  • It’s dry but you can drink it
  • It’s dry but you can drink it

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